Posts tagged British Columbia
Fashion For A Good Cause

firm, agency, PR firm, PR agency, Public Relations, PR Vancouver, public relations Vancouver, Elettra, Elettra Communications, alumni UBC, Cancer Prevention Centre, UBC, charity, fundraiser, events, We are delighted to be working with alumni UBC to publicize Fashioning Cancer, a fundraiser in support of the Canadian Cancer Society Cancer Prevention Centre at UBC. The event, part of Western Living Design Week, will feature the auction of ten exquisite evening gowns that were designed as works of art by Jacqueline Firkins, Assistant Professor, UBC Department of Theatre and Film, to encourage honest and open conversations about cancer.

The gowns were inspired by colourful microscopic images of cancer cells and cellular systems and auction and ticket proceeds from the event will go to the Canadian Cancer Society Cancer Prevention Centre at UBC.

In addition to the auction there will be a live performance by Canada’s queen of punk, singer/songwriter and cancer survivor, Bif Naked.

The Fashioning Cancer fundraiser will take place in the Porsche Centre Vancouver on Tuesday, September 23

For further information and to buy tickets, visit www.alumni.ubc.ca/fashion.

 

Now Boarding: YVR School Tour

YVR, airport, aviation, school tours, pr, public relations,  media, company, agency, firmThe YVR School Tour Program  is almost set to take off for another year. This week our two new tour guides Jenna Anderson and Leanne Kedrosky are in the midst of a rigorous training program. It takes a lot of knowledge to be a YVR Tour Guide, so they're spending the next two weeks getting to know the airport, meeting the key players, and memorizing a three hour-long tour script.

Jenna is an SFU Communications student currently on a Co-op work term. Leanne is a recent graduate from BCIT's Marketing Communications Management Program, who did her practicum at Elettra this past spring.

Leanne and Jenna are excited to be a part of the Elettra and YVR School Tour team, and can't wait to meet a lot of smiling young face this fall.

Welcome on board, Jenna and Leanne!

 

Everyone’s talking about Mahony & Sons Stamps Landing
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Local company Mahony & Sons opened the doors to their newest location in South False Creek earlier this week and Vancouverites have been flocking to the new restaurant to check out the detailed authentic Irish décor and sample delicious dishes and drinks on the stunning waterfront patio.

Prior to the opening Breakfast Television’s Dawn Chubai came down to Mahony & Sons to broadcast four cooking segments with Executive Chef Paul Nguyen and the Mahony brothers.  Viewers learned how to make Mahi Mahi Fish Tacos (a Mahony & Sons best-seller), Lily Belle’s Shrimp Salad, and Lee’s Lamb Dip, and Bar Manager Barry Quinn gave some useful tips on how to pour the perfect pint of Guinness.

Executive Chef Paul Nguyen prepares a shrimp salad at Mahony & Sons for BTV

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The opening of Mahony & Sons Stamps Landing has proved of great interest to the local media and food bloggers with rave reviews appearing on the Georgia Straight website, Vancity Buzz, Modern Mix, and My VanCity (to name just a few), as well as on the websites of national food trade publications such as Canadian Restaurant News and Foodservice and Hospitality.

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Follow @MahonyAndSons on Twitter for details on further coverage in the coming days and weeks.

Media Get Sneak Preview of Mahony & Sons Stamps Landing
Mahony & Sons Stamps Landing

Mahony & Sons Stamps Landing

The craic was mighty on Thursday evening as Mahony & Sons hosted a special sneak preview for media of their much-anticipated Stamps Landing restaurant.

The family-run company has just completed a complete overhaul of the former Monk McQueen’s site in South False Creek and will be officially opening the new 10,000 square foot location on Monday, August 18 at 11am.

Guests at last night’s media event were invited to experience true Irish hospitality and enjoyed the perfect pairing of Guinness and oysters upon arrival, followed by a tour of the new premises before sampling a number of signature Mahony & Sons dishes prepared by Executive Chef Paul Nguyen.

The Mahony & Sons Stamps Landing Media Launch

The Mahony & Sons Stamps Landing Media Launch

Mahony & Sons, Mahony and Sons, Stamps Landing, False Creek, Restaurants, Irish pub

Mahony & Sons, Mahony and Sons, Stamps Landing, False Creek, Restaurants, Irish pub

Mahony & Sons Stamps Landing can seat up to 600 people spread across two levels - 150 upstairs, 150 downstairs, and 300 on the four waterfront patios. Key features include an Oyster Bar, an extensive patio with double-sided fireplace, and a private sunset patio perfect for small groups.

Executive Chef Paul Nguyen

Executive Chef Paul Nguyen

Thank you to all media who attended – Mahony & Sons appreciates your support!

Muscular Dystrophy Canada's Empowerment in Action Summit comes to Richmond
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We are delighted to be working with Muscular Dystrophy Canada in the run up to their Empowerment in Action Summit 2014.  This engaging and informative event will take place at the Sheraton Vancouver Airport from the 22nd – 24th August and will feature interactive workshops and panel discussions providing valuable information and inspiration to anyone whose life is directly impacted by a neuromuscular disorder. If you would like more information go to http://muscle.ca/we-can-help/educational-events/empowerment-in-action/

The deadline for registration is 8 August 2014.

Big night for Elettra at the IABC Bronze Quill Awards
Gwen Hardy, Lorna Allen, Cassandra Parsons, Elettra, PR, public relations, agency, media relations, vancouver, bc, firm, company, awards, excellence, Bronze Quill

Gwen Hardy, Lorna Allen, Cassandra Parsons, Elettra, PR, public relations, agency, media relations, vancouver, bc, firm, company, awards, excellence, Bronze Quill

Last night, the International Association of Business Communicators BC Chapter (IABC/BC), hosted their annual Bronze Quill Awards Gala. The Bronze Quills recognize communications excellence in British Columbia across a number of categories, including media relations, research, publications, and crisis management. Elettra Communications was thrilled to be honoured with two awards, including an Award of Excellence in Communications Management Award for our Long Table Distillery Launch media relations campaign. Elettra also received an Award of Merit in Communications Management for our Tsleil-Waututh Nation Cooks Program media relations campaign.

It was a wonderful evening, shared with many of our communications industry colleagues who are shining in their field. Thanks to everyone at IABC/BC for putting on a great event.

Front Row at the Fireworks Fundraiser

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De Dutch auctions off Vancouver’s best views of Canada Day fireworks In support of breast cancer research

VANCOUVER BC­ (June 21, 2013) – De Dutch, a beloved Canadian restaurant chain with 23 locations across Western Canada, is celebrating Canada Day with Front Row at the Fireworks, a fundraising initiative benefitting the Canadian Breast Cancer Foundation’s BC Yukon Chapter.

Through their website dedutch.com/bestseats, nine waterfront tables at De Dutch’s Burrard Landing location at the Vancouver Convention Centre will be auctioned off with the starting bids at $200 for a table of two or $400 for a table of four. Winning bidders will enjoy the best seats for the annual Canada Day Burrard Inlet Fireworks from 9 pm to 11 pm, with a $20 food and beverage voucher from De Dutch included in the bid price.

"We are very excited to be partnering with De Dutch on what will be a spectacular night of fireworks," states Patricia Chu, Canadian Breast Cancer Foundation – BC/Yukon Region. "This promises to be a fun community event, not to mention a great opportunity to help breast cancer research."

The fireworks show will take place on the evening of July 1st, 2013, with an estimated 250,000 Canadians expected to attend the Burrard Landing festivities. Proceeds from the auction will benefit the Canadian Breast Cancer Foundation’s BC Yukon Chapter and help to fund vital research and community health grants to further progress in breast cancer prevention, diagnosis, treatment, and care.

“Our Burrard Landing location offers our guests an incredible view to enjoy breakfast, brunch, and lunch,” says De Dutch President Bill Waring. “The Canada Day fireworks show happening in the inlet right in front of us allows us to use our unique location to support both a community event and an important cause.”

Since 2002, De Dutch has supported the Canadian Breast Cancer Foundation with its annual Shrove Pancake Tuesday promotion, donating $2 from each pannekoek to the foundation.

Bidding closes June 28 at 12 pm. For more information on the event, visit dedutch.com/bestseats. About De Dutch De Dutch was founded in 1975 with a vision to create unique, quality food inspired by Dutch cuisine. Over the years, our quirky Dutch flair and commitment to quality have helped to establish us as a one-of-a-kind destination for breakfast, brunch, and lunch. With 23 locations and growing, De Dutch is quickly becoming a popular tradition for folks all across Western Canada.   www.dedutch.com

Books for BC Babies

Books 4 BC Babies in today's Vancouver Sun.

Author's 'uncle enzymes' fuelled bestselling book for newborns BY DARAH HANSEN, VANCOUVER SUN Richard Van Camp knew he was on to something special from the moment he began writing Welcome Song for Baby.

The Edmonton-based author was commissioned to write the book in 2006 just as close friends announced they were expecting their first child, followed quickly by news his brother and sister-in-law were also about to become new parents.

"I had uncle enzymes coursing through me," Van Camp recalled of his literary inspiration. "I wanted to put all that love, all those good wishes into this little lullaby.

The result was a Canadian bestseller, with parents and newborns across the country responding warmly to the board book's stunning photography and endearing storyline.

"Hey-yah-hey. Hey-yah-hey. Heyyah-hey. Dear one, cherished one, loved one. You have made the world beautiful again," the story reads -- its refrain a rhythmic tribute to Van Camp's aboriginal roots as a member of the Dogrib Dene from the Northwest Territories.

For Rhian Piprell, co-chair of Books for BC Babies, Welcome Song's unexpected success was one more reason to celebrate the importance of early literary.

Piprell's organization commissioned the story as part of its continuing mission to supply new moms and dads in the province with tools they need to engage their children in reading, as early as possible. Each year the organization releases a book by a Canadian author to about 42,000 families across B.C., along with a CD of songs and an information guide encouraging parents to read to their newborns.

"Reading, talking and singing to newborns are the best ways to build early language and literacy skills -- skills that impact a child's lifelong development," Piprell said.

"By providing a parenting resource at a crucial stage of a child's life, we can give kids the best chance at future success."

Hillel Goelman, an education professor at the University of B.C., said there is significant research to support the notion that children can learn much from books, even at a young age.

Early on, Goelman said, children associate positive emotions from the sensation of being held and cuddled by their parents or caregivers during storytime. "It creates an expectation that reading is a very pleasurable activity. It's fun," he said.

Reading is also a critical element in a child's vocabulary development. "They are building up a comprehension, the ability to understand what words mean," Goelman said.

Van Camp said he's thrilled to be part of a child's lifelong love of literacy.

"The things that you are passing on to a growing miracle have to be chosen really carefully so that's where Welcome Song for Baby really came from.

"It's really from that deep love that I have for humanity and wanting to pass on a great spirit every night it was read, wherever it was read." To learn more about Books for BC Babies, and how to contribute, go to http://books4babies.bclibrary.ca/

Read more: http://www.vancouversun.com/opinion/Author+uncle+enzymes+fuelled+bestselling+book+newborns/3521453/story.html#ixzz0zX0hD36t

Books for BC Babies in Jeopardy

Vancouver, BC; September 14, 2010 – Books for BC Babies (B4B) is urgently seeking financial support in order to continue operations. B4B is an early literacy and parenting program that seeks to address developmental challenges at the earliest stages in the lives of all BC children, including the twenty-nine per cent that arrive at Kindergarten developmentally vulnerable.1 In order to operate in 2011, B4B needs to raise more than $250,000 through private donations or sponsorships before January.

B4B was launched in BC in 2005, and had been fully funded by the provincial government until recent cutbacks. The program is based on extensive research that supports the correlation between positive newborn environments and children’s future success rates. The program delivers learning resources directly to families of all newborns in BC and connects them to additional resources in their community. In 2009, more than 40,000 resource kits were distributed.

“Reading, talking, and singing to newborns are the best ways to build early language and literacy skills – skills that impact a child’s lifelong development,” says Rhian Piprell, Co-Chair, Books for BC Babies. “By providing a parenting resource at a crucial stage of a child’s life, we can give kids the best chance at future success.”

Research conducted by The Council for Early Child Development has demonstrated that newborn experiences matter. The relationship between caregiver and infant plays a pivotal role in influencing neural pathways for language and higher cognitive functions, especially within the first 12 months of a child’s life.2

“Early childhood development depends upon the experiences children have in the environments where they grow,” says Dr. Clyde Hertzman, Director, Human Early Learning Partnership (HELP) UBC. “The Books for BC Babies program provides families with the resources they need early in the child's life to begin to create the positive experiences that influence the child’s subsequent life chances.”

In most communities, public libraries work with public health nurses and health centres to deliver the Books for BC Babies Resource Kits to families of newborns. The kits include tools to get families started in reading, singing, and playing with their babies. Materials include a guide for parents, a board book, a CD of rhymes and songs, and information about local library and community resources.

In order to save the program, the B4B Steering Committee is looking for donations from the public and has developed a full range of sponsorship opportunities for the private sector. Given that the program is delivered by existing resources, one hundred percent of funds raised will be used to purchase Books for BC Babies kits. Each kit costs approximately seven dollars.

Donations can be made online at http://books4babies.bclibrary.ca/for-supporters. Companies interested in sponsorship opportunities can contact program co-chairs Rhian Piprell at 604-937-4132 (or via email rpiprell@library.coquitlam.bc.ca) or Jim Looney at 604-435-1551 (Jim.Looney@shaw.ca).

1 “15 by 15”, The Business Council of BC. www.earlylearning.ubc.ca/for-you/business/

2 “The Science of Early Child Development.” Council for Early Child Development. April 2010.