Upward, Together: Nassau Airport Development Company’s Annual Report

Since 2015, Elettra has helped Nassau Airport Development Company (NAD) produce their annual report. As the manager and operator of Lynden Pindling International Airport – the largest airport in The Bahamas – NAD plays a key role in the tourism-oriented economy of this island nation. As such, their annual report is widely read by government officials, airport stakeholders, tourism industry partners and other Bahamians, representing an important communications opportunity for NAD.

Each annual report begins with a brainstorming session where a theme is chosen that encapsulates the spirit of the past financial year. The rest of the report – from the copy to the design to the photos used – are all crafted to reinforce that theme. Given the wide readership of the annual report, care is taken to ensure that the content is easy to understand and accessible to all readers – even if they are not in the aviation industry.