Posts in Clients
Kettle Society's Facebook Refresh

The Kettle Society Earlier this year, we met with the team from The Kettle Society to talk about their Facebook page.  Together we all brainstormed some ways they could build a stronger page, engage their existing audience, and gain new followers that would find their page helpful and interesting.

Since then, they’ve done an awesome job with their updating their page regularly and posting valuable content related to their services, events, news, and topics important to their organization.

Head to their Facebook page  to learn more about the society and the great work they do!

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YVR Community comes together for Quest Food Exchange
Vancouver Airport Authority's Engineering team created a can-sculpture out of 800 tin cans.
Vancouver Airport Authority's Engineering team created a can-sculpture out of 800 tin cans.

On Thursday, the Vancouver Airport Authority and its partner businesses on Sea Island came together with a Christmas Food Hamper Drive in support of Quest Food Exchange.

More than 450 hampers were contributed by employees of companies right across Sea Island. The hampers, each of which will include a turkey courtesy of the Vancouver Airport Authority, will benefit Quest families in need this Christmas.

YVRAA & Quest
YVRAA & Quest
Just some of the 450 hampers donated.
Just some of the 450 hampers donated.
The tally board shows the spirit of the YVR community,
The tally board shows the spirit of the YVR community,
Showstoppers made sure everyone was in the Christmas spirit.
Showstoppers made sure everyone was in the Christmas spirit.
Elettra Communications with Santa. Happy to be part of the big day at YVR!
Elettra Communications with Santa. Happy to be part of the big day at YVR!
ClientsSimone AbtComment
Burritt Bros. Launches Over Oceans, a Rug Collection by Zoë Pawlak

Zoe Pawlak, Over Oceans, PR, public relations, home decor, ElettraVancouver, BC; November 21, 2013 – Burritt Bros. Carpets & Floors is announcing the official launch of the Zoë Pawlak Over Oceans Rug Collection.  The collection, which is a series of five graphic area rugs inspired by a single Pawlak painting, is a stunning example of what is possible when art, technology, and business meet. “It has been incredible to see Over Oceans, a piece that is so personal for me, transformed into something entirely new,” says Zoë Pawlak. “Through this rug collection, I’ve been able to explore the variations that are made possible by working in a new medium. It’s opened up an opportunity to connect with art buyers in whole new way.” Zoe Pawlak, Over Oceans, rug collection, PR, public relations, Elettra, vancouver The source painting, Over Oceans, explores the passing of time and crossing the ocean, a once-unimaginable distance to traverse. Each of the rugs in the series depicts the movements, variations, and endless possibilities that a single, massive expanse of water can have.

“Zoë is an innovator and a trendsetter. Her approach is never bound by what is expected,” says Keith Donegani, Burritt Bros. Carpets & Floors. “This collaboration combines that spirit with the latest rug making technology and Burritt Bros.’ knowledge of what consumers are looking for in their homes. This is a true collaboration between creative entrepreneurs.”

Over the past decade, Pawlak has built a strong following across North America, working with private clients, interior designers, and select brands. Having worked closely with designers to create custom pieces, Pawlak is keenly aware of the opportunity to connect with her buyers beyond their walls.

“I’ve never felt bound to a single medium or a single theme, because there are so many ways to engage and connect with the people who buy and appreciate my work,” says Pawlak. “The business of art is rapidly changing, and that presents new opportunities. By embracing collaboration - whether it’s through canvas, textiles, or rugs - a whole new body of work is born. For me, the connection to people is the most important part of the collaborative process, and Burritt Bros. shares that same value.”

The Over Oceans rugs are individually hand-knotted in Nepal. Stock size for all five rugs is 8’ x 10’, however, as a result of Burritt Bros. custom rug capabilities, sizes can be adjusted to meet each client’s needs. The collection can be viewed at Burritt Bros., 3594 Main Street in Vancouver, and online at http://burrittcarpets.com/zoe-pawlak.html.

 

YVR School Tour Flying High
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The YVR School Tour is in its final month for 2013. Thousands of grade five students from across the Lower Mainland have visited the airport to learn about the operations, art, and architecture of Canada's second busiest airport. They've even learned the very best technique for folding the perfect paper airplane.

Tour Guides Jake and Anna of Elettra Communications have been leading the classes through their airport adventure day. Read about some of the rave reviews our tour guides have been getting on the YVR blog.

Cadillac Fairview to Launch National Black Friday Program

Malls across Canada will extend hours and offer promotions on November 29, 2013

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Toronto, ON (November 4, 2013) – After kicking off the holiday season with a bang in 2012, The Cadillac Fairview Corporation Limited is pleased to announce extended hours and that retail promotions will be expanded nationally on Black Friday, November 29, 2013.

A total of 21 properties from across the country will open early for shoppers: Toronto Eaton Centre at 6:00 a.m., 15 properties at 7:00 a.m., and five properties at 8:00 a.m. To kick-off the day, each property will give away $10 Cadillac Fairview SHOP! CARD® to the first 100 shoppers to arrive at Guest Services.

“Canadians want to experience Black Friday, whether it’s for the first time or as an alternative to shopping in the U.S.,” said Wendy Greenwood, Director of Marketing, Ontario Portfolio. “Shoppers’ expectations are constantly being raised and Cadillac Fairview properties provide the unique retail experience that Canadian shoppers are looking for. We are proud to have developed a platform to keep shoppers, and their holiday shopping dollars, in Canada.”

Traditionally Black Friday is held in the United States on the day following American Thanksgiving, and is largely regarded as the start of the holiday shopping season. In 2012, Cadillac Fairview was the first to offer Canadians a widespread Black Friday option, including extended hours, sales and promotions comparable to those traditionally found in the U.S. As a result of the 2012 Black Friday campaign, participating retailers at nine Cadillac Fairview properties in Ontario and Manitoba saw a significant increase of sales and traffic.

"Cadillac Fairview is once again raising the bar in the Canadian retail landscape,” said Agnès Ciccarelli, Director of Marketing, Eastern Canada Portfolio. “Our national Black Friday campaign will provide Canadian consumers with a first-class shopping experience, offering a large selection of sales and promotions from top-tier brands. Black Friday is the perfect day for our guests to kick-start their holiday shopping and maximize their budgets, while shopping for family, friends, and co-workers."

For a complete list of participating shopping centres and more information, please visit shops.ca.

BC · Pacific Centre, Vancouver o Open 7 a.m. to 9 p.m. · Richmond Centre, Richmond o Open 7 a.m. to 9 p.m.

Alberta · Chinook Centre, Calgary o Open 7 a.m. to 9 p.m. · Market Mall, Calgary o Open 7 a.m. to 9 p.m.

Manitoba · Polo Park, Winnipeg o Open 7 a.m. to 9:30 p.m.

Ontario · Fairview, Toronto o Open 7 a.m. to 9 p.m. · Fairview Park, Kitchener o Open 7 a.m. to 9 p.m. · Lime Ridge, Hamilton o Open 7 a.m. to 9 p.m. · Markville, Markham o Open 7 a.m. to 9 p.m. · Masonville Place, London o Open 7 a.m. to 9 p.m. · Promenade, Thornhill o Open 7 a.m. to 9 p.m. · Rideau Centre, Ottawa o Open 7 a.m. to 9 p.m. · Sherway Gardens, Toronto o Open 7 a.m. to 9:30 p.m. · Shops at Don Mills, Toronto o Open 7 a.m. to 9 p.m. · Toronto Eaton Centre, Toronto o Open 6 a.m. to 9:30 p.m. · TD Centre o Open 8 a.m. to 6 p.m.

Quebec · Carrefour Laval, Laval o Open 8 a.m. to 9 p.m. · Fairview Pointe Claire, Montréal o Open 8 a.m. to 9 p.m. · Promenades St-Bruno, Montréal o Open 8 a.m. to 9 p.m. · Galeries d’Anjou, Montréal o Open 8 a.m. to 9 p.m.

New Brunswick · Champlain Place, Moncton o Open 7 a.m. to 9 p.m.

About The Cadillac Fairview Corporation Limited

The Cadillac Fairview Corporation Limited is one of North America's largest developers, investors, owners and managers of commercial real estate. With a portfolio valued at more than $21 billion, Cadillac Fairview and its affiliates own and manage nearly 44 million square feet of leasable space at 76 properties across North America, including some of Canada's landmark developments, such as Toronto-Dominion Centre, Toronto Eaton Centre, Pacific Centre and Chinook Centre.

Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of 303,000 active and retired teachers in Ontario.

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® a registered trademark of The Cadillac Fairview Corporation Limited.

Globe & Mail Q&A: Reinventing the former Sears Building

Vancouver, PR, public relations, media relations, agency, firm, development, real estate, Cadillac Fairview, Pacific Centre, shopping, office, company, designThe renovation of the former Sears/Eaton's building in downtown Vancouver is a massive undertaking, and one that will significantly change the face of downtown. But what is happening to the 6.8 million tonnes of material that are being removed from the site? And what are the unique challenges when renovating a building of that size? Cadillac Fairview's Tom Knoepful answers those questions in this Globe & Mail Q&A.

 

Culinary Team Canada Shines at JOEY Jasper Ave
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What do you get when you bring together six of Canada's finest chefs, all of whom have competed for Canada at the Bocuse d'Or (the worlds most prestigious culinary competition)?

A pretty darn spectacular evening of food, that's what.

On Wednesday, the Canadian Culinary Federation's Culinary Team Canada "Bocuse d'Or Laureatehosted a tasting event at JOEY Jasper Avenue in Edmonton. It was only of only two opportunities the team has to practice together before heading to the Dubai World Hospitality Championships in November. But with world class pros like these, that's guaranteed to be more than enough.

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Guests at JOEY Jasper sampled dishes by Chefs Michael NobleAndrew Springett,  Arthur Chen, Scott Jaeger, Morgan Wilson, and Chris Mills.

Watch CTV's coverage of the event here, and check out the Liane Faulder's Edmonton Journal story about the evening here.

Go Team Canada!

Western Living bash celebrates the best

Cassandra and Simone had a ball at last night's Western Living Designers of the Year Awards. The annual bash was held at London Aviation Centre near YVR's South Terminal. Who would have thought an airplane hangar could look so beautiful? Kudos to our good friend and Transcontinental Media marketing & events specialist, Christina Sobrepena for pulling it all together. And congrats to Anicka Quin (editor) and Lori Chalmers (publisher) on a another fantastic Awards night. PR, events, public relations, firm, agency, Western Living, Burritt Bros. Carpets, YVR, Vancouver Airport Authority

Spotted at the event was our much loved client power couple, Kate Donegani of the Vancouver Airport Authority and Keith Donegani of Burritt Bros. Carpets and Floors. Stop by IDSWest from September 19 - 22 to say hello to Keith and to have a look at the very latest in gorgeous, hand knotted rugs from Nepal.

And check out this month's issue of Western Living to find out who is best in the West.

Clients, Night OutSimone AbtComment
Final farewell to Eaton's / Sears white walls

Pacific Centre, PR, public relations, media relations, event, Vancouver, agency, firm, Shopping Centre, Cadillac FairviewDid you hear the sound of Vancouverites cheering in downtown this morning? It's probably because the last of the much-maligned white panels that covered the exterior of the Sears building at Pacific Centre was finally removed and taken away. The final panel (one of 473 that formerly covered the building) weighed in at 10,600 pounds and was removed in a joint operation between Cadillac Fairview, Ledcor, and Pacific Blasting & Demolition.

A full 91% of the materials (a total of 6.8 million kg) recovered from the demolition of the former Sears building are going to be repurposed or recycled. The white panels have found a new home at Langley Airport where they are being used in the construction of a roadway.

The redevelopment of Pacific Centre includes a flagship Nordstrom, 10-15 new retailers at Pacific Centre mall level, and 4 floors of large plate office space at 725 Granville. Expected opening is 2015.