Position: PR Account Associate

Elettra Communications (www.elettra.ca) has an immediate opening for dynamic, well-rounded PR Associate. We’re looking for the communications total package – someone with superior writing skills, media relations know-how, and social media savvy. And if you’re an events wizard, that goes a long way, too.

 The position is full-time, permanent.

RESPONSIBILITIES:

• Act as day-to-day contact for clients.
• Participate in the development of PR strategies.
• Handle tactical execution of PR campaigns from start to finish.
• Develop a variety of communications tools and content, including media materials, social media content, articles, web copy, speeches, and client correspondence.
• Build targeted media lists – local and national.
• Develop effective pitches and successfully generate media coverage for clients.
• Handle incoming media inquiries.
• Develop social media strategies and content.
• Develop messaging and provide guidance and coaching to spokespeople.
• Work with senior team members on issues management strategies and develop key messages.
• Handle event coordination responsibilities for client events.

REQUIREMENTS

• Bachelor’s degree in Communications, Business, Arts, Marketing, or Public Relations.
• A dynamic, energetic, and enthusiastic personality.
• Aptitude for BOTH creativity and organization.
• 1-3 years public relations experience.
• Exceptional writing skills. You must be a great writer who can develop compelling, sophisticated prose in a variety of styles.
• Previous media relations experience with a track record of successfully generating media coverage.
• High level of digital literacy, including facility with all major social media channels. Experience in social media management, content development, and monitoring.
• Exceptional media literacy and an unwavering thirst for knowledge of current events.
• A love for, and strong interest in, the city of Vancouver.
• Flexible with hours and able to respond to media inquiries / attend events outside the 9-5, Monday-Friday work week.
• Skill in photography, InDesign, and Adobe Illustrator considered and asset.
• PR agency experience is an asset.

 Applicants are asked to send their cover letter and resume to info@elettra.ca. The posting will remain open until the position is filled.

Today in our ongoing series, “Two Minutes With”, we're talking to Elettra Account Manager Lorna Allen.  

Favourite quote:

I love inspirational and witty quotes so it’s hard for me to pick just one. But here are two I like and think of often.

Mark Twain: A person who won’t read has no advantage over one who can’t.

Anais Nin: Life shrinks or expands in proportion to one’s courage.

Somebody wise also once told me to remember to "be the you that you know you are" which I always try to remember.

Favourite place to visit:

Top of my list is the South of France especially the Cote D’Azur. I used to go to Cannes and Antibes every spring when I lived in Europe and I thoroughly enjoyed the food, the Kir Royals, and the beautiful coastal scenery.

I also have a very special place in my heart for Hong Kong.  Truly the most colourful and vibrant city I have ever had the pleasure of visiting.  It has it all: beautiful beaches, world class shopping, the world’s cheapest Michelin-starred restaurant, and that iconic cityscape. 

Favourite author:

Daniel Woodrell – the novelist who penned Winter’s Bone, Tomato Red, Give Us a Kiss and many more. I really enjoy his “country noir” style and think he is very underrated.

Oxford comma: Yay or nay?

I’m an Oxford comma convert.  But only since moving to Canada.  My English teacher did not believe in it and my punctuation habits were deeply ingrained.  My colleagues at Elettra have made me see the light on this one though and I think it definitely clarifies meaning when listing things.

If you didn’t work in PR, what would you choose to do?

I would be a full time film journalist.  I dabbled in this field when I lived back in the UK and the highlight of my year was attending film festivals, working red carpets and interviewing actors and directors.

Why do you choose to live in Vancouver?

I fell in love with Vancouver back in 1999 when I lived here on a temporary working visa. It is such a beautiful city and I love how accessible everything is.  I made up my mind to come back and live here again and 14 years later I finally did just that.

What’s the #1 most played song on your iPod?

I go through phases.  At the moment it is probably either Hello by Adele or Fairytale of New York by The Pogues.  It is nearly Christmas after all!

Fun fact about you:

I once had drinks with George Clooney and Brad Pitt in Venice

If you could witness any event past, present or future, what would it be?

It would be to go back in time and be present when Martin Luther King delivered his “I Have a Dream” speech at the Lincoln Memorial. His words have inspired so many people over the years and I think it would have been incredible to have been present to hear and witness it first hand.

If you could be any fictional character, who would you choose?

Hmm…my love of cinema brings a lot of people to mind.  But sadly my favourite film characters don’t always meet the most pleasant of ends.  For that reason, I think Elizabeth Bennett from Pride and Prejudice would be preferable. However, my friends would probably say I’m more like Bridget Jones (in fact they have done so...many times).