Elettra has been working with JOEY Restaurants to tell the story of how they are recruiting and retaining the industry's best and brightest. The JOEY Employee Investment Trust is a program unlike any other in the hospitality industry. Business in Vancouver spoke with Deni Kennedy, General Manager of JOEY Burrard, to find out why it's such a compelling offer.

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By Michael Grange, The Globe and MailPosted Thursday, February 25, 2010 12:02 AM ET Does anyone know what the Russian word for crickets is?

I know what it sounds like. It sounds like the crowd of Russians gathered in so-called ‘Bosco Bar' in downtown Vancouver for another chapter in the Canada-Russia hockey series.

We know how it ended: Canada came out and treated one of the most talented teams anyone can remember like they were Germany or something.

And so the crowd at Bosco Bar - actually Joey Burrard, an upscale resto-lounge in downtown Vancouver bought out by Bosco Sport (the Russian Nike, and the official supplier to the Russian Olympic team here) for 10 days - quickly shifted from positive, brash even, to something else.

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