We are delighted to welcome Kyle Krawchuk to the team this week as our new PR Consultant.

Always up for a challenge, Kyle left his hometown of Maple Ridge at age 18 to enrol in HEC Montréal’s trilingual Bachelor of Business Administration program – where the courses were taught in equal parts English, French and Spanish. Four years later, Kyle set off on a career that would see him live and work in some of the world’s most vibrant cities – Paris, London, Rome, Shanghai, Beijing, Lima – and pick up two new languages (Italian and Mandarin) while he was at it.

Over the course of his career, Kyle has done in-house marketing and PR for both B2C and B2B brands in addition to earlier roles in the luxury retail, human resources, tourism sectors.

Outside of the office, you can find Kyle performing improv, hiking up one of the local mountains or catching rays at Sunset Beach. An voracious reader and political junkie, Kyle likes to start each day with a generous helping of news.

Now back in Vancouver, Kyle is excited to leverage the ideas and experience he obtained abroad to help Elettra’s clients achieve their PR objectives. We are thrilled to have him onboard.

This week we’re delighted to welcome our new intern, Victoria Giddings. Victoria is a Marketing Communications student at BCIT and will be spending her 9-week practicum at Elettra.

In 2015, Victoria left Smithers, B.C., the small-town in which she grew up in to pursue a career in Public Relations. She has always loved the city of Vancouver, which is what brought her to the British Columbia Institute of Technology (BCIT). She is in her final semester at BCIT and is looking forward to starting a career in PR at Elettra Communications. Her time at BCIT has prepared her for the real-world, and she is so excited to bring innovative and fresh ideas into the workplace.

Before focusing on her career, Victoria worked many years in the restaurant industry and traveled extensively after high school graduation. Her passion for traveling has taken her to Europe, South East Asia, USA, and Australia. She enjoys experiencing new cultures, particularly through food, music and art. Understanding the world and what makes it tick is something that will continuously inspire Victoria to explore and communicate with people.

During her free time, Victoria can be found snowboarding in Whistler, exploring the city, or trying out the latest ethnic restaurants in Vancouver. 

We are excited to welcome our new PR Consultant Sarah Hitchings to the Elettra team this week.

Hailing from New Zealand, Sarah brings extensive PR experience, having worked in the field for more than six years on a diverse client portfolio.

Working for Vancouver Fashion Week as PR and Media Coordinator in April was a natural fit as her first PR role in Canada, after working with New Zealand Fashion Week for several years.   Prior to this, her previous role back home saw her working for one of NZ’s top not-for-profit specialization agencies, working alongside charities, social-change organizations, and top NFP clients. 

Sarah’s career has seen her launch New Zealand’s first Kickstarter campaign, she account managed Deaf Aotearoa’s New Zealand Sign Language Week and Diabetes New Zealand Awareness Weeks, and was appointed Social Media Liaison for the Rise Up Christchurch Global Telethon (after the devastating Christchurch earthquakes in 2011).  She is passionate about niche communities, evolving technologies, social good, awareness weeks, and small business.

Seeking adventure, snow, and the world’s best maple syrup, Sarah packed her bags and moved to Canada in October 2015, and has embraced the Vancouver lifestyle enthusiastically.  When she isn’t reading, you’ll find her writing, biking to yoga at Dude Chilling Park, camping, ice-skating or snowboarding. 

Sarah is excited to get stuck in and achieve great PR for Elettra clients, and we are delighted to have her at the agency.

Media professionals and public relations / communications practitioners enjoy a symbiotic relationship.  It’s important to know what types of stories appeal to specific outlets and reporters and how they like these stories to be pitched.

Lorna Allen from our team recently took over responsibility for supplying journalist profiles on the CPRS Vancouver website. Her first subject was Tim Renshaw, managing editor at Business in Vancouver.

Check out the article here.

The Elettra team is over the moon to have been recognized by the International Association of Business Communicators (IABC) and to have been awarded a Silver Leaf Award of Excellence for Media Relations. What’s more, we were the only public relations agency in Vancouver to pick up a Silver Leaf award this year.

For a full list of the winners click here.

We received this accolade for our work on the opening of Mahony & Sons Stamps Landing restaurant, which opened last summer. 

It was a really fun project to work on and it was exciting to watch the various stages of the transformation of the former Monk McQueen’s.  The end result is a stunning location with a beautiful patio area, and thoughtful and authentically Irish input.  Not to mention a fabulous and extensive menu.  It was a pleasure telling the world about it!

We thank Mahony & Sons for bringing us on board and we wish all the other BC Silver Leaf winners “congratulations” on their achievement.

I think that warrants a celebratory glass of bubbly at Stamps Landing, don’t you?

Vancouver film buffs will have the opportunity to catch a number of critically acclaimed international films over the next fortnight at the 34th annual Vancouver International Film Festival (VIFF), which kicks off on Thursday.

As a former film journalist and self-confessed film fanatic, I am really excited about this year’s selection of films. It is chock-full of features and documentaries I have been looking forward to seeing.

I’m also excited to be volunteering in the VIFF media office where I get to combine my passion for communications and my love of cinema!

One of the perks of volunteering is that I get a pass granting me access into most screenings so have eagerly scoured the VIFF schedule and selected the movies I most want to watch.

Here are the top five movies I intend to check out:

Room

Lenny Abrahamson’s adaptation of Emma Donaghue’s powerful bestseller is at the very top of my list.

While the subject matter may not be for everyone (it’s inspired by the horrendous Josef Fritzel case) the film generated rave reviews at Telluride and Toronto – even winning the People’s Choice Award at the latter.

Brand: A Second Coming

Documentarian Ondi Timoner’s film about British comedian and activist Russell Brand is screening in the documentary section of the festival.

This promises to be a revealing and intimate portrait of Brand’s life over the last few years and his struggle with addiction. 

Beeba Boys

I’m a sucker for a gangster film so when I saw the trailer for Beeba Boys, a film about a ruthless mobster loosely based on “Bindy” Johal, I was very intrigued.   A gangster film set in Vancouver and directed by a woman no less!

I love seeing this city on the big screen and it’s especially nice to enjoy it for itself and not as a stand-in for a US location.

London Road

Received enthusiastically at TIFF, this unorthodox musical recounts the chaos that followed the murders of five prostitutes in Ipswich, England in 2006.

Evolving from the stage musical of the same name it is based on actual taped interviews conducted with inhabitants of London Road, the quiet residential street from where the victims were picked up.

45 Years

This drama generated glowing reviews from critics and earned Charlotte Rampling and Tom Courtenay best actor awards at the Berlin Film festival earlier this year.

It tells the story of an older couple whose lives are rocked when the husband receives a letter revealing that his past love’s frozen body has been recovered from the Alps five decades after she fell to her death.

By Lorna Allen

Welcome to the new Elettra Communications website. We’ve got to say, there’s nothing quite like a fresh start and a new look to put a spring in a PR agency’s step.

Putting together a new website is a great opportunity for a bit of organizational soul searching. It’s as much about honing in on what we do best, as it is getting crystal clear about the kind of work we really want to do. You know, the stuff that makes us excited to come to work every day.

And we think we’ve pretty much nailed it with our Services page. There it is all in one place – the media relations, communications strategy, events, and community relations work that makes us so grateful to be working as communicators.

Of course, launching a new website is the perfect time to make sure your SEO i’s are dotted and t’s are crossed. Thanks to Leanne Kedrosky on our team for supporting that process.

Thanks to Michael Young for the photography of our beloved office space. We think it really makes the website sing.

And thanks to everyone in the office for putting up with weeks of hearing me say “what about this?” and “how about that?” and giving their honest, but ever constructive, feedback.

- Simone Abt