Helping HEU Highlight the Policies that Kept B.C. Seniors Safe During the Pandemic

We supported our client, the Hospital Employees' Union (HEU), with media relations and social media content for their recently published report, which highlights how B.C. led the way in protecting seniors in long-term care homes during the pandemic.

The report found that single-site orders, wage standardization, and tuition-free training for care aides helped B.C. respond quickly and effectively, saving lives.

Media coverage included interviews on CTV and CBC’s On The Coast.

Read HEU’s report here.