The Natural Inspiration Behind Hypha Consulting’s Brand Identity

We had the opportunity to create a compelling brand name and visual identity for Hypha Consulting, founded by Shannon Janzen RFP. Before Shannon started her consulting business, she worked in forestry and rose to become Western Forest Products’ Chief Forester. Shannon's leadership and extensive background in operations, supply chain, communications, government relations, finance, and asset management provided a rich foundation for Hypha’s brand.

Inspiration was drawn from the natural world, selecting the name "Hypha" – a part of fungi that helps trees communicate and share nutrients. This metaphor reflects Hypha Consulting's role in nurturing clients' growth, much like how hyphae support trees by operating behind the scenes to provide essential nutrients and protection.

We created a versatile logo with different orientation options, along with typography, business cards, proposal, letterhead, and presentation templates. The visual identity symbolizes growth and the supportive nature of Hypha Consulting.