Helping The Kettle Society Support Vulnerable People in Vancouver
With more people experiencing homelessness in Vancouver, the demand for The Kettle Society’s services – particularly its Drop-In Centre – has increased over 180 per cent. In order to be able to keep helping people experiencing homelessness, mental illness and addiction in Vancouver, The Kettle turned to Elettra Communications to help them educate Vancouverites about the important work that they are doing and encourage more people to become donors.
The campaign, which includes a landing page, email drip campaign, targeted social media ads, display and native ads in local publications and an op-ed in the Georgia Straight, was timed to take advantage of the year-end giving season and will run until December 31st.
If you would like to support The Kettle, you can make a donation by visiting their website.