Putting Fresh Wind in the Sails of BC Sailing’s Website

As the provincial sport authority for sailing in British Columbia, BC Sailing wanted a new website that would serve as an information hub for sailors, instructors, officials and other members of the sailing community.

The Elettra team sat down with various members of BC Sailing’s executive team and board of directors to learn about their objectives for the new site, how they wanted to use it, and what they liked and didn’t like about their old site. Care was taken to understand how the sailing community was using the old website and what expectations they and other stakeholders had for the new website.   

Elettra then designed a new website that took all of this into account. The website’s structure was overhauled so that information is presented in a way that better reflects the organization’s objectives and makes it easier for users to find what they need. Content was condensed and refined to make it clearer and easier to read. New features and functionalities were added to provide greater utility to users and make it easier for BC Sailing to manage.

The new website was well received by the BC Sailing and the sailing community – especially in the context of the pandemic, where online communication and the timely flow of information have become all the more important.