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  • January23rd

    Concord National, a leading Canadian packaged good sales and marketing company, has selected Elettra Communications as the public relations agency for its confection business. Elettra will represent Jelly Belly, Guylian Chocolate, and Anthon Berg.

    “Our confection brands have solid international reputations, but we were looking for a PR agency to help us build their profiles in Canada,” says Tina Ryan, Senior National Brand Manager, Concord National. “Elettra Communications has the right mix of experience and inventive thinking to help us move Jelly Belly, Guylian, and Anthon Berg forward.”

    Elettra was awarded the business based on its previous success helping Concord National launch Tim Tam cookies in Canada. For its confection business, Concord has charged Elettra with raising brand awareness, generating ongoing buzz, and differentiating the brands from competitors.

    Concord’s brands are among the world’s most well-known confections. Jelly Belly, the original gourmet jelly bean, is beloved for its wide variety of authentic and true to life flavours. Guylian, the world’s favourite Belgian chocolate, is known for its seashell shapes with handmade praliné centres. Anthon Berg is known for its miniature, dark chocolate bottles filled with fine liqueurs and spirits.

  • January11th

    Jennifer Horn
    Media in Canada
    January 11, 2012

    Apparently, the adage of “less is more” really speaks to the execs at Canadian Direct Insurance.

    Therein lies the reason behind the brand jumping on the idea of having the advertising pitch process portrayed in a series of new commercials for its simple, to-the-point tagline of “Say Yes To Savings.”

    In three new spots, the ad guys at Noise (a Vancouver-based agency that handled both the media and creative) make fun of themselves and the industry they work in by portraying what turns out to be a disaster pitch. While the two creatives work their hearts out to present a flashy campaign, the insurance exec doesn’t budge, requesting that they “just keep it simple” and to show how the insurance company can help people save money. The ask falls on deaf ears with the ad men churning out ideas of a cyborg and a rollerblading kitten with chiseled abs as its next spokesperson.

    The spots are in fact a play on a real-life situation that happened a year ago, when the president of the company jokingly asked a Noise creative and account director what kind of “out-there” idea they were going to pitch next, Trevor Carr, president and CEO, Noise tells MiC.

    Read Media in Canada‘s full story here.
  • January11th

    Jonathan Paul
    Stimulant
    January 11, 2012

    Canadian Direct Insurance is keeping it simple with its latest campaign, care of Vancouver-based Noise. It wants consumers to know, simply put, that it saves people money and that’s a message that doesn’t require crazy artwork to convey in commercials…or does it?

    Watch the spots and read the full creative credits on Stimulant online.


  • January11th

    Eve Lazarus
    January 10, 2012
    Marketing Magazine

    Michael Milardo, creative director at Noise Digital, was waiting to unveil a presentation to client Canadian Direct Insurance when its chairman walked by and asked why they couldn’t just say the company saved people money instead of wrecking cash with flame throwers, chainsaws and graters (i.e. the concept of the last campaign).

    The idea became the basis of three television ads that launched this month in a campaign called “Say yes to savings.”

    Read the rest of Marketing magazine’s story here.

  • November21st

    Meetingmax recently announced that it had signed an agreement with Oklahoma City to manage their online housing needs. Read the full release here.

  • November17th

    JOEY Restaurants’ Executive Chef Chris Mills was recently on Urban Rush making pumpkin spice doughnuts and the new Triple Threat specialty coffee. You can watch the full clip here.

    And if you are interested in making them at home. Here is the recipe:

    Wet Ingredients
    1 cup Pumpkin puree
    ½ cup Buttermilk
    1/3 cup Sugar
    2 each Eggs
    ¼ cup Brown sugar
    ¼ cup Butter, melted
    Dry Ingredients
    1 ½ cups Flour, all purpose
    1 tbs. Baking powder
    1 tbs Pumpkin spice (4 cin. 4 clove, 2 all, 2 nut meg)
    1 tsp. Salt
    ½ t Baking soda
    Method:
    Combine wet ingredients in a stainless steel bowl
    Sift dry ingredients.
    Add wet to the dry ingredients and mixing as little as possible. Until there are no lumps.
    Refrigerate for up to 12 hours.
    To fry – use a home deep fryer or prepare a stove top pot of oil heated to 350F using a deep-fry or candy thermometer to measure the temperature. Gently drop marble size pieces of the dough into the fryer being careful not to splash hot oil. The doughnuts take about 2½ minutes. You can turn them using a slotted spoon or chopsticks. Once cooked transfer them to a paper towel lined plate or tray to drain. Verify that the center of dough is cooked through and adjust timing accordingly.
    Once the doughnuts have a chance to cool – toss them in the cinnamon sugar to coat and serve with a coffee cup of the dulce de leche, Enjoy!
    Cinnamon Sugar
    1 cup Sugar
    1 tbs. Cinnamon, ground
    Combine the ingredients and reserve for the doughnuts.
    Coffee Dulce de Leche
    1½ cups Cream
    ¾ cup Brown sugar
    ¼ cup Butter
    ¼ t Vanilla Extract
    4 g Instant coffee, mixed with just enough water to dissolve
    Method:
    Reduce cream, brown sugar and butter in a heavy bottomed saucepan by 1/3rd.
    Allow the sauce to cool then add the vanilla and instant coffee
    Reserve until the doughnuts are done.
  • October26th

    Today’s Vancouver Sun featured a piece on how Jeff Fuller is building the leadership team at JOEY Restaurant Group.

    Joey Restaurant CEO building the management ranks.

    By Denise Deveau

    Jeff Fuller has been grooming top management talent since he founded Joey Restaurant Group in 1992. With 25 restaurants in his portfolio and counting, he is a firm believer that a deep management team is essential to growth.

    When he started, he spent a lot of time living out of a suitcase and travelling between locations, he says. As the business grew, he soon realized the importance of being “well stocked” with management talent.

    “When you have big growth, it’s hard to catch your breath,” he says. “But if you don’t get caught up, that’s a kiss of death. I believe in the old cliche, don’t outgrow your people. I knew we had to get focused on producing a management team ahead of opening new restaurants.”

    The management recruitment continues.

    “It’s an enabler for everything else,” he says. “I’m really big on meritocracy and creating an infrastructure that isolates top management potential as employees progress through the system.”

    Fuller’s approach has won accolades from a number of quarters. The company’s entire management team is hired almost exclusively from within its ranks. In fact, every restaurant manager began as a chef or server.

    “As they progress they get more responsibility and challenges. And as they get deeper into the process, some move faster than others,” he explains. Managers that reach a certain level can also take part in the company’s share purchase plan.

    Fuller’s hiring philosophy might be unusual but it works, he says. “I tell managers to hire someone who can eventually replace you. That will put pressure on you to move up because they’re that good.”

    While Fuller plans to stick around for awhile, he’s also proud to say: “I can think of three or four executives that are already capable of filling my shoes.”

    © Copyright (c) Postmedia News

  • October24th

    Jaeger Mah, the man who’s spending 80 days and nights living at YVR, caught up with the YVR School Tour Program last week.

    Watch his video here.












  • September26th

    This week, Vancouver International Airport (YVR) is officially launching its 2011 School Tour Program, The Future Lands Here. Over the next two months, thousands of Grade Five students from Metro Vancouver will visit YVR for a tour full of activities, information, and fun.

    Elettra Communications’ Marcus Tan, Wyanne Wong, and Annalisa Pareja are the YVR School Tour Guides. Our Tour Guides hail from SFU’s Communications Co-op Program and we’re delighted to have them on board. Read their bios on the YVR Connections blog.



  • September26th

    Congratulations to the JOEY Restaurant Group on their recent International Prism Award win. The award recognizes organizations that have profited through their commitment to coaching as a leadership strategy.

    From the news release:
    The Canadian-based Joey Restaurant Group began a coaching initiative with the strategic selection of the most senior leaders in their organization, so they could be coached and be trained as internal coaches while running their restaurant regions. In the last 30 months, they experienced more than 30 percent revenue growth, reduced turnover, and made the Top 100 employers list for the first time. JOEY calculates a 682 percent return on investment from their coaching initiative.

    Past winners of the ICF International Prism Award include: Genetch, TINE Group, Solaglas Windowcare, ibm.com North America, SYSCO, the BBC, MCI, University of Texas at Dallas, Verizon Business, IBM, and NASA.

    Read the full news release from The International Coach Federation here.

  • July28th

    Honestly, why fumble about with a cookbook when you can learn directly from the very best in the city?

    The Arts Club Theatre Company has just announced the line up for the fall edition of its successful Celebrity Chef Cooking Class Series.

    JOEY Restaurants’ Executive Chef, Chris Mills, is one of the renowned chefs in the lineup this season. He’ll be teaching his class on November 17, 2011.

    If we know anything about Chef Mills (…and we think we do…), you’re in for a treat if you take his class. His menu is guaranteed to be highly inventive and mouth watering, and his class is sure to be a lot of fun.

    Plus, funds raised through ticket sales go to support the Arts Club Theatre Company, so it really is a win-win.

    Tickets are limited and going fast. Find out more about the cooking classes and how to get tickets by visiting the Arts Club blog.



  • July22nd

    Read Marketing’s story here.















  • July21st

    Read the story in The Province about the Lifesaving Society’s message on preventing drowning.













  • July21st


    Global BC visited the “graveyard” at English Bay for a story on National Drowning Prevention Week.

    View the whole story here.











  • July21st

    Somber safety reminder marks National Drowning Prevention Week

    To mark National Drowning Prevention Week (July 16 – 23), the Lifesaving Society left a poignant reminder at English Bay beach that too many B.C. residents drown each year. Sixty-seven swimming kickboards (a floatation aid for learner-swimmers) were placed in rows, upright in the sand at English Bay to create ‘gravestones’. Each gravestone represents a life that was tragically lost in B.C. waters last year.

    The words on the kickboard gravestones prompt people to ‘Learn how to swim. Swim to survive’, and directs them to lifesaving.bc.ca to find out more.

    “Each summer we see a spike in the number of drowning deaths as families and groups head for the beach, lakes and swimming pools,” says Dale Miller, branch executive director of the Lifesaving Society. “As the first part of the gravestone message states, it’s vital everyone knows how to swim, that means swimming lessons for toddlers, kids, and adult non-swimmers.”

    But people who can swim also make up a large percentage of the death toll. “Nobody’s immune to drowning,’ Miller continues. “Even strong swimmers can drown which is why the tombstone also states ‘Swim to survive’. Swim to Survive® teaches swimmers the essentials needed to survive an unexpected fall into deep water – an important first step to being safe around water.”
    The Lifesaving Society partnered with advertising agency TAXI Vancouver who developed and executed the idea.

    Photo credit: Ryan Semeniuk


  • July12th

    With summer finally on its way, JOEY Restaurants’ Executive Chef Chris Mills visited Urban Rush to share some patio treats with Mike and Fiona.

    A developing trend in drinks this year is spritzers (yes they’re back, but better than ever). JOEY has just added two to their drinks menu and they are fabulous! The St Germain Spritz is made with prosecco, blueberries, and St Germain – an elderflower blossom liqueur which is new to B.C.

    Also new to the menu are sushi cones, but with a twist. Instead of using a traditional seaweed nori, these are made with a soybean wrapper which keeps them light and allows the flavours to really come through.

    Watch the clip to see Mike and Fiona learn how to roll the cones…












  • June15th

    JOEY Restaurants’ Executive Chef Chris Mills was on BT Vancouver this morning to give hockey fans some ideas of ‘lucky food’ they can eat today. Hint: go for fish, pork, pomegranate, and citrus. Avoid chicken and lobster. And remember, lucky things come in threes!

  • June13th

    I had a great time meeting Lisa Kadane, the Calgary Herald’s Drinks Columnist, at the sneak peek party for JOEY EAU CLAIRE. Judging from her article this weekend, it sounds as though she loved the space (as well as a couple of new JOEY drinks). Read on here.

    And if you are looking for a great summer drink, here are recipes for Lisa’s picks:

    Aperol Spritz
    1½ oz Aperol (Italian orange aperitif)
    1/2 oz fresh-squeezed orange juice
    2 oz Prosecco
    1-2 oz soda
    Fill a large wine glass full with ice. Add the Aperol, orange juice and Prosecco, then top with 1-2 oz of soda.
    Garnish with orange wheel. Stir before drinking.

    Blueberry Mojito
    1 oz fresh-squeezed lime juice
    1 oz simple syrup
    6 mint leaves
    1 tbsp(15 mL) fresh blueberries
    2 oz Smirnoff blueberry vodka
    soda
    In a mixer cup, muddle the lime juice, simple syrup, mint leaves and blueberries. Add vodka, fill the mixer with ice and shake vigorously.
    Pour contents into a large collins glass. Top with fresh ice, then top with soda.
    Garnish with a mint leaf.

    — Recipes courtesy Geoff Boyd, Joey Restaurant Group

  • June9th

    In Malwina Gudowska’s first assignment as the new SweetLife Calgary Editor she blogged about the new JOEY EAU CLAIRE, a “restaurant that means so much to [her] as a Calgarian.” Read her article here.

  • June9th

    While we were in Calgary last week for the re-opening of JOEY EAU CLAIRE (after their fabulous renovation) Executive Chef Chris Mills went on BT Calgary to make sushi cones with host Jill Belland.

    Here is the recipe for the cones. Note: the soy wrapper is what makes these cones extra special. And the tempura prawns. And the daikon sprout. And the roe. And the Sriracha mayo. OK the whole thing is fab!

    Most of the ingredients can be bought in Chinatown or at an Asian grocery store such as T&T. The soy wrappers can be bought online, but you can also use Nori, the dried seaweed sheets, which are more widely available.

    Ingredients:
    Cooked Sushi Rice (cook according to package instructions)
    ½ cup Rice wine vinegar
    2 Tbsp Sugar
    3 tsp salt
    Store-bought Tempura batter
    ½ cup Flour
    Prawns*
    Oil for frying
    Toasted sesame seeds
    Fish roe (if desired)
    Daikon radish sprout or julienne daikon radish
    Cucumber, cut into 2-3 inch strips, leaving skin on, no seeds
    Soy wrappers (available online) or Nori
    Tube of wasabi
    Store-bought Sriracha Vietnamese Mayonnaise

    * To vary the cones, instead of using tempura prawns you can also use seared salmon, poached prawns, or raw tuna.

    Directions:
    While you are cooking your sushi rice according to the package instructions, begin making a brine. Combine sugar, salt, and rice vinegar. When rice has cooked and is cooling, season rice at a ratio of about ¼ cup of brine per cup of rice, or to taste.

    Chill your store-bought tempura batter so that it is ice cold. Pour batter and flour into two separate bowls. Dredge each prawn first through the flour and then through the batter. Deep fry in a shallow fryer (frying pan or wok) for 60-90 seconds until golden brown. Set aside.

    On one half of a 3”x 6” sheet of soy or Nori layout the ingredients. Start with some rice, followed by sesame seeds, cucumber, daikon, mayonnaise, one prawn, a dab of wasabi and a piece of pickled ginger.

    The folding is a bit tricky to explain, but it is much easier than it sounds. We suggest that you watch the video for Chris’ tips!

    Take the bottom left corner and fold it up until it is touching the middle of the top of the sheet. Holding the bottom centre, roll it around the remainder of the sheet to form a cone. Crush a kernel of cooked rice with your fingers and use it as ‘glue’ to hold the cone together.

    Serve with soy sauce